In today's digital landscape, marked by the immense popularity of social media platforms and short video content, the audience is inundated with fragmented information on a daily basis. As a result, it has become increasingly challenging for brands to establish a lasting impression and ensure brand recall among customers. Moreover, the algorithms and revenue models employed by these platforms not only attract the desired target customers for brands but also expose them to a myriad of competitors. Consequently, brands face mounting difficulties in converting new customers at higher costs while simultaneously struggling to foster satisfactory lifetime value from existing customers.

This seminar aims to introduce the concept of Brand Engagement 360, a comprehensive approach to addressing these challenges by utilizing diverse sources of dynamic data. Through the implementation of automated communication flows, the audience will learn how to effectively engage their target audience, thereby boosting customer conversion rates, enhancing customer lifetime value, and augmenting customer knowledge value, referral value, and influencing value.

About the Speaker

Mr. Francis KWOK received his BSc from the Department of Physics at HKUST. Thanks to the help of his alma mater, Francis and two other fellow HKUST alums established Radica in 2000. Under his leadership, Radica has become a top email marketing and big data solution provider with sales operations in six markets across Asia within 2 years and became the winner of Marketing Magazine's “Agency of the Year 2014 - Gold Award (Direct Marketing Agency)”. Being a veteran in the industry, Francis is also a regular author and guest speaker on email marketing and big data topics, including commercial, governmental and academic sectors. More about Francis: https://www.youtube.com/watch?v=nnSwhEagiO8.

Please contact phweb@ust.hk should you have questions about the talk.